Thursday, December 15, 2005

One for the good guys

You may recall my post from a few days ago about Ford pandering to the bigots at AFA.

Well good news, Ford has seen the light.

To wit:

1. Ford announced that it will continue to support gay organizations and gay events in the coming year and beyond.

2. Ford is going to run advertisements in the gay media NOT ONLY promoting the Jaguar and Land Rover brands, but the ads will promote ALL of Fords brands, by name, including Jaguar and Land Rover.

3. Ford states unequivocally that it will continue to tailor its ads for the specific audience it is trying to reach, and then goes one step further. Ford challenges us to keep an eye out on their upcoming ads in order to verify that they will in fact be tailored.

And, as I encouraged you to voice your displeasure in my previous post, it only seems fair to encourage you to express your sincere thanks here.

Congrats to John Aravosis at AmericaBlog who led the blogosphere charge on this one.

As he points out, this win also shows the very thin veneer of support for groups like the AFA: the AFA has been shown to have no clothes (other than a very rusty chastity belt).

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